Brand & Design
A visual identity you can use everywhere, and the files to keep it consistent
We design the logo, colours and type that make you recognizable, then the templates and creatives you need day to day, in the file formats you actually use.
Who it fits
- New businesses that need a logo and a look before launch
- Owners whose posts, flyers and signs all look different
- Businesses that need ad creatives or social templates regularly
- Clinics and firms preparing presentations, brochures or other print pieces
How it is priced: Custom project quote
What it solves
- 01
Every piece looks different
Posts, flyers and the sign each use different colours and fonts, so people don't connect them to one business.
- 02
The logo doesn't work small
A detailed logo turns into a blur as a profile picture or icon, and there is no simple version to use instead.
- 03
Design starts from zero each time
Without templates, every post or ad means a new file, more time and a slightly different look.
What you get
- Logo with a simple icon version for small sizes
- Colour palette and type choices with usage notes
- A short brand guide for anyone who designs or prints for you
- Profile images and covers for your social accounts
- Reusable social media templates you can edit
- Ad creatives sized for the placements you use
- Presentation templates and print-ready files where needed
- Final files in the formats agreed in the quote
What you provide
- Your business name and how you describe what you do
- Examples of brands or styles you like and dislike
- Where the brand will be used: signs, vehicles, social media, print, packaging
- Any current logo, colours or fonts you want to keep
- One decision-maker for feedback and approvals
Real work: ALM Digital's own identity
ALM Digital: a wordmark built around a text cursor
Our own studio identity: the wordmark 'alm', whose l is a lime text cursor, an icon, a colour and type guide, and profile images for Instagram and WhatsApp with a highlight cover.
- 1Wordmark: 'alm' with the l drawn as a lime text cursor
- 2Icon for profile pictures and small spaces
- 3Colour and type guide
- 4Instagram and WhatsApp profile images and a highlight cover
From ALM Digital's own Instagram
Graphics we made for our own account with AI image generation, directed and checked by Allam. They are our own brand content, not client work.
How it runs
- 01
Brief
We talk about your business, your customers and where the brand will appear, from the storefront to Instagram.
- 02
Agree in writing
The quote sets the deliverables, number of concepts, revision rounds, file formats, source files and licences.
- 03
Concepts
We present the agreed number of directions and explain the thinking behind each one.
- 04
Refine
You choose a direction and send consolidated feedback within the agreed revision rounds.
- 05
Deliver
We prepare the final files and a short guide, and show you how to use the templates.
How it is priced
Custom project quote
Identity projects and ongoing design work are quoted separately. Each quote lists the number of concepts, revision rounds, file formats, source files and licences. Payment and cancellation terms are set out in the written quote.
Always separate from our fee
- Font licences and stock images
- Printing and production
- Software subscriptions for editing templates
- Photography and video
Limits and exclusions
- A logo or identity project is separate from ongoing content design
- Extra concepts or revision rounds beyond the quote are quoted first
- Paid fonts and stock images stay under their own licences
- We don't run trademark searches or registrations; a trademark lawyer can
- Printing, signage installation and merchandise are not included
Industries this fits
Questions
01Is a logo project the same as ongoing design?
No. A logo or identity is a one-time project. Posts, ads and other content designed over time are quoted separately, so each has a clear scope.
02How many concepts and revisions do I get?
That is set in the written quote before we start, along with the file formats and which source files are included.
03What files and rights do I receive?
The final files agreed for handover are delivered once the project is paid in full. Fonts and stock stay under their own licences. Editable source files, paid-ad usage rights and portfolio use are each listed separately in the quote.
04Who does the design work?
We lead every project and work with a creative collaborator on design. You deal with us from the brief to the final files.
05Can you also design our ads and social posts?
Yes. Ad creatives and social templates can be part of an identity project or a separate design scope. Posting and running ads are covered by Social Media Management and Meta Ads Management.
Want a look that matches the quality of your work?
Answer six short questions. You get a preliminary recommendation and we reply with next steps.